.HOST recently had an interesting interaction with Chris McGuire, Owner & Founder A few excerpts:

Why .host?
We registered and began to use the domain in 1997. We tried unsuccessfully to obtain the .com for years, so when we learned about the availability of the .host TLD we made a bold decision to be an early adopter. Being able to grab a three letter TLD in 2014 was a pleasant surprise! rolex sky dweller replica
What are your future plans for this business? is end-to-end encrypted, being fully SSL enabled. We think this, and our new domain, mesh well to communicate a modern and secure experience for our web site visitors. Future plans include promoting our new service offerings: Bad Host Rescue, WordPress 911, Always-On SSL and Domain Rescue.
Is there anything else you would like to say about .host?
The .host extension has helped us stand apart. It’s given WSO better brand recall plus the extension is a surprise element for many people. It’s easy to type-in and immediately defines our industry. Would I recommend a hosting company use the .host extension? Definitely.